“This is a blue ocean, with so many smartphones and tablets out there in the hands of women,” he said. But many of those are considered casual, which is less engaging than “core games,” Tseng said. Lots of casual games have taken off with women, such as social-casino games, city-building games, and farm games such as Zynga’s FarmVille. “We are driven by the understanding of the audience at a much deeper level,” Tseng said. Here's couple of my recent looks for your inspiration from Spring 2020 (See, Unworn fully boosted. CrowdStar is trying to create themes, art styles, and games that can result in deeper, more mature experiences for women, Tseng said. I still have a few scores below 5 and I'm occasionally trying out different looks for those jet sets, but that doesn't earn me anything in the game anymore. But that game has a cartoon-oriented art style. This comes in handy when you are undecided about the look you created. Other titles, like Kim Kardashian: Hollywood, are aimed at women and are proving extremely popular. Covet Fashion allows its players to edit any look that they have already submitted. If that means pushing the boundary of what a game is, then that’s OK, Ethington said. Women are interested in new experiences, and CrowdStar is trying to figure out original entertainment products for women. And half of the players say that Covet Fashion is more influential than friends or family in fashion purchases.Īround 5 percent of the players are men, even though there aren’t any clothes for men yet.īut CrowdStar isn’t working on just one game. “We did a necklace promo, and that drove 40 percent of one brand’s e-commerce sales in the holidays.”Ībout 80 percent of users say that Covet Fashion made them aware of a brand, Tseng said. “This is about driving value for the brands, which give our users exclusive discounts,” she said. Covet Fashion drives traffic to real fashion vendors since players can purchase real clothes from within the app. Rather, it creates co-marketing opportunities. Ethington said that the company doesn’t charge brands to put their clothes in the game. One of the opportunities is working more closely with brands. “We think we can still get four or five times better revenue and much better engagement,” Tseng said. Prominent black models like Iman, Naomi Campbell, and Nykhor Paul have been outspoken about racism in the fashion world nonetheless, little has changed over the last few decades.

For example if the background is very dark, you might choose a white outfit. Minority (especially black) models are dramatically underrepresented, and designers even more sojust 2.7 of major international fashion designers are black. Your eye is automatically drawn to sharp contrast, so if you have the option to design your outfit so that it has a high contrast in comparison with the background your chances of having voters choose your look improves. Every time the company does an update, engagement and revenue improve. TIP 7- Contrast Your Look from the Background. Soon, CrowdStar will introduce fashion houses for players, who can gather together like clans in the Clash of Clans mobile game and compete against other player-run fashion houses.

Covet fashion looks